After 14 years of underground marketing, I came across what has to be The Pleasant Company's first television advertisement....ever.
Seriously.
Other than the movie promos and news stories featuring the stores, there have never been any advertisement directly promoting the dolls.
The doll featured was Samantha, the girl from 1904 and one of their three original American Girl dolls. From what I could determine from the brief TV spot, the doll still comes with her (now updated) book, and her secondary outfits. After searching for the spot on You Tube, I found three other adverts for their more build-a-bear type dolls. Samantha's ad follows the same formula as the former three with the only deviation of briefly mentioning her time period. This may be an attempt to resurrect the retired line through re-absorption into the current one. Whether it's a success is for another update.
